In observance of Memorial Day, Phillips Pet Food & Supplies will be closed Monday, May 27, 2024.
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EASTON, PA: Phillips Pet Food & Supplies, a leading distributor of pet products, is proud to announce the nationwide launch of Operation Good Boy, a brand committed to enhancing the health and happiness of dogs through high-quality collars, leashes, toys, treats, and supplements.

The inception of Operation Good Boy is rooted in recognizing the profound impact dogs have on mental health and overall happiness. During the pandemic, Tom Aiello, a Captain of the US Army, realized the essential role dogs play in supporting mental well-being. With a deep commitment to veteran mental health, Tom envisioned a brand that directly supports both K9 veterans and promotes better dog health.

After extensive research, partnerships with military veterinarians, and two years of dedicated work, Operation Good Boy was launched on Veterans Day 2022. The brand aims to provide premium products designed to support the physical and mental well-being of dogs, thereby enhancing the lives of their owners, particularly veterans.

“We are thrilled to support such an incredible company that, in turn, supports our veterans,” says MaryBeth Riney, Senior Director of Merchandising at Phillips Pet Food & Supplies. “Operation Good Boy offers fresh, exciting, and fun products that bring joy to dogs and their owners alike. It’s inspiring to be part of a mission that makes a positive impact on both pets and the veteran community.”

Operation Good Boy’s product line includes a variety of high-quality collars, leashes, toys, treats, and supplements, all designed to promote optimal health and happiness for dogs. Additionally, a portion of the profits from Operation Good Boy sales supports initiatives and charities dedicated to improving the lives of veterans and their K9 companions.

To purchase Operation Good Boy products, visit, call 1-800-451-2817, or connect with your Phillips Pet sales team member.

About Phillips Pet Food & Supplies:

Phillips Pet Food & Supplies has been serving the Pet Specialty Industry since 1938. With 11 strategically located distribution centers across the United States, Phillips Pet is dedicated to providing customers with the products and services that contribute to the growth and success of their businesses. For more information, visit

Phillips Pet Food & Supplies

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