Neighborhood Pet Store Day on Saturday, September 27th is all about celebrating the value of independent retailers in their communities. This year, make your store the local destination for pets and their people with creative, engaging activities that drive loyalty and fun.
Learn more at Neighborhood Pet Store Day.
Community-Centered Events
- Host an outdoor fair with pet-friendly games
- Create a “Paw Print Craft” station for families
- Team up with local bakeries, coffee shops, or gyms for cross-promotion
Experience-Driven Promotions
- Offer exclusive Neighborhood Pet Store Day bundles
- Give away raffle/sample bags to the first 50 shoppers
- Set up a “treat-tasting bar” for pets
- Try a DIY toy-making station for kids and families
Storytelling & Education
- Invite a local trainer or vet for a live demo
- Highlight a theme (nutrition, adoption, enrichment)
- Share your store’s story and why shopping local matters
Amplify Your Reach Online
- Run a photo contest (“Best Dressed Pet,” “Cutest Yawn”)
- Use hashtags to build visibility (#NeighborhoodPetStoreDay)
- Encourage customers to tag your store in their posts
- Share recap photos to extend the buzz after the event
You don’t need to do everything. Pick one idea and make it your own. Even a small gesture like a sample bag or a raffle can leave a big impression. Phillips Pet is proud to partner with independent pet stores nationwide as we bring awareness to the Indie Pet difference.
Start planning today with inspiration from Neighborhood Pet Store Day.
